Our primary principal as a business is fairness. Fairness in our pricing, fairness in the way we deal with our staff and suppliers and fairness in the way we deal with customer complaints. Although we need profit to sustain ourselves as a business, we are not driven purely by profit. We believe we have a responsibility to the community of customers who support us to to repay that support back to that community whenver we can. Every year, in various ways, we offer support to many community groups and projects, through product sponsorship or financial support. We have also chosen to fundraise on an ongoing basis for Waterford Hospice - www.waterfordhospice.ie We always appreciate any feedback about our behaviour as a business and we will always reply if requested.